Tagmarshal Appoints Ben Holbrook As Chief Innovation Officer

The creator of WindTag plans to “push the boundaries of technology” to drive innovation in golf

Kennesaw, Ga. (Feb. 25, 2025) – Tagmarshal—the market leader in optimizing on-course operations and pace-of-play management through data-driven software—has named Ben Holbrook as Chief Innovation Officer. Tagmarshal recently acquired Holbrook’s WindIQ, which offers industry-first technology to measure on-hole wind speed, direction, and precise hole location. 

Holbrook, an experienced tech entrepreneur and avid golfer, founded WindIQ (now known as Tagmarshal’s WindTag product) in 2023 to provide hyperlocal wind conditions and to automate pin locations. Playing primarily on the West Coast, Holbrook was frustrated by existing apps, which often showed outdated wind conditions miles from the course being played.

“Tagmarshal has a strong technological foundation in golf. My goal is to expand that advantage—driving rapid innovation with cutting-edge communication technologies, AI, and a strategic acquisition mindset that keeps us ahead of the competition,” explained Holbrook.

In his new role, Holbrook will continue to oversee WindTag while working across Tagmarshal to foster innovation as a core principle. This is part of Tagmarshal’s on-going commitment to technology as the key to improving the player experience while ensuring its sustained growth, adaptability, and position as the market leader in optimization and pace-of-play management.

“Innovation is at the core of Tagmarshal’s DNA,” said Bodo Sieber, Tagmarshal CEO, “so it’s fantastic to have Ben join Tagmarshal as Chief Innovation Officer, ensuring that we continue to push the boundaries of technology to deliver future value for our partners.”

Holbrook brings a wealth of experience as a successful entrepreneur, investor, and innovator in both the technology and golf sectors. He officially joined Tagmarshal at last month’s PGA Show, where WindTag was introduced as part of the company’s on-course offerings. WindTag helps golfers and course operators “map the invisible hazard,” allowing players to better plan and play their shots. That same tracking also feeds daily hole-location information into Tagmarshal’s system, saving valuable labor time and increasing operational efficiency.

Already at the forefront of innovation, Tagmarshal utilizes data gathered from more than 75 million tracked rounds of golf and best-in-class AI-powered analytics to empower operators to make fact-driven decisions, manage pace and flow, and raise productivity and efficiency while generating additional revenue. The acquisition of WindTag and adding Holbrook as Chief Innovation Officer helps cement Tagmarshal’s leadership position in golf.

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